How To

Treatwell Pan-European Program


Treatwell Pan-European Program

Client: Treatwell

Locations: Barcelona, Berlin, London and Paris

Solution: Working direct-to-brand with Treatwell, we provided positive and proactive ambassadors to surprise and delight prospecting salons in all four cities with a gift from Treatwell acknowledging the amazing work they do in their city. Our solution included:

  • A pool of over 12, fully approved on brand ambassadors in Paris, London, Berlin & Barcelona across 2 weeks
  • Bespoke casting and recruitment in line with the brand ensuring ‘beautiful inside & out’
  • Full logistics, branded vehicles, journey planning, uniform and gift sourcing and management in each city
  • Live daily reporting and journey plan amendments where required
  • Troubleshooting and problem solving on dynamic and fluid campaign

 

Results:

  • 100% coverage
  • 5% redemption rate of new salons partnered with Treatwell (28 new salons)
  • Visited 550 salons across in 4 cities across 2 weeks
  • Successfully hand-delivered gifts to 550 salons across Europe in Phase 1
  • Successfully hand-delivered personalised envelopes to 550 salons across Europe in Phase 2
  • 15,000 Direct Mail campaign, targeting potential Salons across Europe
  • 4 days of Guerilla marketing across Berlin
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