Treatwell Pan-European Program
Client: Treatwell
Locations: Barcelona, Berlin, London and Paris
Solution: Working direct-to-brand with Treatwell, we provided positive and proactive ambassadors to surprise and delight prospecting salons in all four cities with a gift from Treatwell acknowledging the amazing work they do in their city. Our solution included:
- A pool of over 12, fully approved on brand ambassadors in Paris, London, Berlin & Barcelona across 2 weeks
- Bespoke casting and recruitment in line with the brand ensuring ‘beautiful inside & out’
- Full logistics, branded vehicles, journey planning, uniform and gift sourcing and management in each city
- Live daily reporting and journey plan amendments where required
- Troubleshooting and problem solving on dynamic and fluid campaign
Results:
- 100% coverage
- 5% redemption rate of new salons partnered with Treatwell (28 new salons)
- Visited 550 salons across in 4 cities across 2 weeks
- Successfully hand-delivered gifts to 550 salons across Europe in Phase 1
- Successfully hand-delivered personalised envelopes to 550 salons across Europe in Phase 2
- 15,000 Direct Mail campaign, targeting potential Salons across Europe
- 4 days of Guerilla marketing across Berlin