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Peex – Elton John Farewell Tour


Peex – Elton John Farewell Tour

Client: Peex

Locations: Austria, Belgium, Czech Republic, Denmark, France, Germany, Ireland, Italy, Netherlands, Poland, Spain, Sweden, Switzerland and the UK.

Solution: Tasked with the sourcing of team leaders and ambassadors across 14 countries for mass the mass stadium Elton John, Yellow Brick Road Tour, with the live activation spanning three months, our solutions included:

  • The utilisation of partners across each of the European countries to source our teams, with the Kru HQ personally vetting each candidate before selected 
  • Face to face Skype briefing of each member of the team 
  • Management of team size changes, meeting points, live amendments and push messaging

 

Results:

  • 100% coverage across all shows 
  • Up to 575 orders per show
  • 1,020 staffing days 
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