JUST CAVALLI FOR HER
Solution: TSEC were approached to provide hostesses for the launch of the perfume ‘Just Cavalli for her’ in Florence, Italy.
We hand selected high calibre hostesses to represent the brand and introduce Cavalli’s new fragrance to the public – Our hostesses encouraged consumers to join them for an aperitif and discover the brand’s new fragrance created by Georgia May Jagger, the face of ‘Just Cavalli for her’.
The activation kept true to the Just Cavalli brand’s style, described by Georgia as ‘sexy, young and cool’ and attracted hundreds of shoppers.
- Excellent client and participants’ feedback
- Increased awareness of the Just Cavalli brand
- Mass sharing on social media