How To

Jaguar Land Rover Auto Shows

Jaguar Land Rover Auto Shows

Client: Imagination

Locations: Paris, Frankfurt & Geneva

Solution: We selected a team of bilingual, high calibre hosts with automotive experience to represent JLR as part of the Innovation Lab, a centrepiece of the Jaguar Land Rover Stand at the Auto Shows and the Formula E VR Experience across 13 x consecutive days per show.

  • Working closely with our partners across each of the countries to source our teams, with the Kru HQ personally vetting each candidate before selected
  • Staff selection and briefing of bilingual team members 
  • Daily management of the Event Manager, Team Leader and Host schedules, staff check-ins and outs 
  • Full daily reporting, weekly & end of campaign debrief and analysis 
  • Kru Live Account Team present on-site in both Frankfurt and Geneva to train the team ahead of live dates and ensure smooth delivery on-site and quality control



  • 100% coverage over 728 Staffing Days
  • All engagement targets hit
  • Positive feedback from the on-site client and visitors to the stand
  • Ongoing partnership
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