Jaguar Land Rover Auto Shows
Client: Imagination
Locations: Paris, Frankfurt & Geneva
Solution: We selected a team of bilingual, high calibre hosts with automotive experience to represent JLR as part of the Innovation Lab, a centrepiece of the Jaguar Land Rover Stand at the Auto Shows and the Formula E VR Experience across 13 x consecutive days per show.
- Working closely with our partners across each of the countries to source our teams, with the Kru HQ personally vetting each candidate before selected
- Staff selection and briefing of bilingual team members
- Daily management of the Event Manager, Team Leader and Host schedules, staff check-ins and outs
- Full daily reporting, weekly & end of campaign debrief and analysis
- Kru Live Account Team present on-site in both Frankfurt and Geneva to train the team ahead of live dates and ensure smooth delivery on-site and quality control
Results:
- 100% coverage over 728 Staffing Days
- All engagement targets hit
- Positive feedback from the on-site client and visitors to the stand
- Ongoing partnership