How To

Google – IFA 2018


Google – IFA 2018

Client: Jack Morton Worldwide

Location: Germany

Solution: We were appointed to provide the team for Google at IFA 2018, where Google had its own Android and Assistant stands at the Exhibition. They were also offering each of the companies at the show support with an ambassador to act as a real-life “Google Assistant”.

  • We provided a team of 100 team members per day across three training and press days and six live dates. 
  • Each team member was carefully selected based on their ability to work with tech, bringing heaps of energy on long days and their flexibility to work across various stands were needed across the exhibition.

Results: 

  • 100% coverage over 900 staffing days
  • An extremely happy client who went onto recommend us for future work
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