Facebook European Coffee Roadshow
Client: Facebook
Locations: Essen and Berlin, Germany and Lille, France
Solution: Over a multi-city tour promotion a series of Facebook-run events designed to help small business owners improve their digital skills, we provided a specist team, encouraging customers to learn more, while offering freshly ground lattes and cappuccinos from a fully-converter campervan. Our solutions also included:
- Sourcing, equipment and fully branding a VW Campervan in local markets
- Specialist team sourcing including baristas, drivers and event managers
- Journey planning and sourcing site locations for over 50 live dates
- Daily reporting including real-time data and monitoring
- Full campaign logistics involving multiple international suppliers
- Warehousing and management of all consumables
Results:
- 100% coverage
- 100% of targets met over all live dates