How To

Facebook European Coffee Roadshow


Facebook European Coffee Roadshow

Client: Facebook

Locations: Essen and Berlin, Germany and Lille, France

Solution: Over a multi-city tour promotion a series of Facebook-run events designed to help small business owners improve their digital skills, we provided a specist team, encouraging customers to learn more, while offering freshly ground lattes and cappuccinos from a fully-converter campervan. Our solutions also included:

  • Sourcing, equipment and fully branding a VW Campervan in local markets
  • Specialist team sourcing including baristas, drivers and event managers
  • Journey planning and sourcing site locations for over 50 live dates
  • Daily reporting including real-time data and monitoring
  • Full campaign logistics involving multiple international suppliers
  • Warehousing and management of all consumables

 

Results:

  • 100% coverage
  • 100% of targets met over all live dates
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