How To

EMAZING TEZENIS LOOK COMPETITION


EMAZING TEZENIS LOOK COMPETITION

Client: MTV

Brand: Tezenis

Locations: Germany, Austria, Spain, Portugal, Russia, Italy and UK

Solution: Entertainment channel MTV and Italian retailer Tezenis partnered with TSEC to promote their international “EMAzing Tezenis Look” competition aiming to give 7 lucky participants from Germany, Austria, Spain, Portugal, Russia, Italy and the UK the chance to attend the 2015 MTV EMAs show in Milan.

We shortlisted charismatic and friendly ambassadors local to each market to engage with consumers and generate competition entries in the 7 participating countries. 

The aim of the activation was to encourage participation in order to win a 3 day ‘VIP Pop Star Experience’ in Milan whilst increasing 2015 MTV EMA’s media coverage.

Results:

More than 800 entries to the competition

Glowing client feedback

Increased awareness of both Tezenis and 2015 MTV EMA’s Show

7 lucky girls!

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