Burberry Driving Campaigns
Client: Inchmere
Locations: London and Paris
Solution: We supported Inchmere and Burberry with their Burberry Driving campaigns for Mother Day and the Festive Van brand initiative to engage and excite consumers during the key Festive periods to promote the brand, receive as much positive feedback and photo opportunities as possible at the key addresses in the UK & France. We hand-selected a team who were not only on-brand with Burberry but who has extensive driving and logistical experience, who were confident to drive both in London and Paris and to approach consumers. All team members were dressed head to toe in Burberry and who looked extremely smart and high calibre at all times.
Results:
- On-brand, fully-trained staff
- Fantastic feedback
- 100% coverage
- 93 staffing days