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ADIDAS YEEZY 350 BLACK


ADIDAS YEEZY 350 BLACK

Client: Intermarketing Agency

Brand: Foot Locker & Adidas Yeezy

Locations: Germany, Austria, Spain, Italy, France, the Netherlands and the UK.

Solution:
Award-winning creative agency Intermarketing Agency appointed TSEC with the provision of in-store Adidas advocates across Europe. The activation ran simultaneously across Europe from December 16th to February 18th and totalled 126 Staffing days. 

Our ambassadors were tasked to register customers’ interest for Yeezy Boost 350 and enter them into the competition by iPads whilst our offsite teams ensured a smooth running of the campaign and liaised with partner agencies – They ensured all data were synced by Team Leaders 3 times a day and all received at our Client’s offices in Leeds.

Last-minute, our booking team had to up the team members in Paris from 3 to 5, Amsterdam from 2 to 3 and London from 3 to 4 for the final day of the campaign and even flew additional iPads to these exceptionally busy stores overnight!

Results: 

  • Excellent client feedback
  • Increased number of footfalls in all shops
  • 126 Staffing days
  • 100% staff attendance
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